Cordant Wealth Partners is a good example of a successful referral client with whom I was able to build an ongoing relationship refreshing brand assets, providing consistency and a fresh take on consumer facing deliverables—from blog headers to white papers. It was a fine balance of following key elements in their existing brand guidelines (color, "outdoor" imagery) while having free rein in choosing new fonts, graphics, and layout styles.

 

Lastly, they asked if I knew how to use Canva—I didn't... but I learned it, and that earned me points by keeping file/design collaboration streamlined and familiar for them.