Grocery Outlet's branding went through an overhaul about 3 years prior to my stint there, streamlining the design process and making the brand message more consistent across all assets—from consumer-facing to internal communications, corporate to store-level. That being said, I was also given the opportunity to help the in-house design team audit what was working and what could be improved.

With this foundation, I was fortunate to work on a variety of assets based on a balancing act of brand guidelines vs pushing a new perspective. One month I was tasked with creating way-finding graphics for the HQ office and other days I could be creating ads or internal logos.